The Ruling on Posting Women's Photos on the Internet for Advertising

Aug 10 2025

Question:

If God wills, I intend to launch a commercial website on the internet. My goal with this website is to display the services of domestic workers through recruitment agencies. On this website, I will post photos of the workers so that clients can choose the workers they prefer and submit their requests. The question is this: is it permissible for me to post photos of the female workers, especially those without hijab? Because I cannot run the website without photos of the workers, and I receive the photos from the providing agencies.

Answer:

In the name of Allah, the Most Gracious, the Most Merciful. Blessings and praise be upon the soul of the Prophet (peace be upon him), his companions, family, and followers. To proceed:

If the photos are modest and not alluring, it is permissible. But if the photos include makeup and adornment and have a kind of allure to them, then it is not permissible. The owner of this business should fear Allah Almighty. It is possible to only post suitable and modest photos of the workers and state on the website: "More workers and examples are available than what we have displayed." On the other hand, one must be aware that publishing the photos of these individuals for advertisement and promotion without their own permission is not permissible.

And Allah knows best.